Swimming Pools Might Not Affect Your Real Estate Listing Like You’d Think

Luxury item or necessity? It depends on who you ask. According to real estate agents in many markets, a pool is a necessity. Not only does a home with a swimming pool sell more quickly, but swimming pools add additional value to the sale of the home. No pool? No problem! By offering professional renderings to allow your buyers to visualize the potential of the backyard space, you can still garner those quicker sales times and higher sales prices.

Cost-Effective Marketing Tool

Working with a professional designer, real estate agents, and homeowners alike, can save time and money while emphasizing the potential of a property by using swimming pool renderings as part of their marketing plan. Renderings of a property’s potential swimming pool can be an effective and inexpensive marketing tool used to promote the property to anyone interested in purchasing it. Renderings can be produced quickly and at a cost far lower than constructing an actual swimming pool. This enables real estate agents to provide prospective purchasers a peek at the property’s potential without requiring an significant initial financial investment.

Elevating the Sales Price

Renderings of a swimming pool in a yard that currently lacks one can help boost a home’s sales potential by making it more appealing to prospective purchasers. Often times, envisioning the outcome of a small or neglected yard is impossible. Using beautiful, life-like simulations, real estate agents can pique the interest and excitement of prospective purchasers by providing a comprehensive and accurate three-dimensional image of what the property could be like with a swimming pool/spa/hardscape project. This can result in a quicker and higher sale by elevating the perceived value. It’s a win, win.

Attracting Tech-Savvy Buyers and Generating Referrals

CAD-produced swimming pool designs are a potent tool that can be used to attract buyers with a strong interest in technology. Current technology offers 3D renderings, video animations of most recently, virtual reality (VR) simulations using the Oculus. This can be a huge asset for the buyer searching for an immersive and interactive experience. The augmented reality aspect is a game changer in the design space. Not many designers are offering VR at this time. So, what does that mean for real estate agents? You will be able to offer a unique one-of-a-kind showing not offered elsewhere. By allowing prospective homebuyers this ground floor experience, allowing them to tour the outdoor space in a more immersive manner, real estate agents can create a more engaging and memorable buying experience for their clients. People love to talk about their great experiences. Great experiences = organic referrals via word of mouth.

Flexibility in Marketing Materials

Using professionally produced swimming pool renderings as part of their marketing plan, real estate agents can raise enthusiasm among prospective purchasers and more accurately portray a property’s potential. Swimming pool renderings have a wide range of applications in marketing, including use on websites and social media and in flyers, brochures, and other printed materials. By producing a consistent marketing message across numerous platforms, thereby reaching a greater variety of prospective purchasers, the flexibility the renderings allow makes their value far exceed their nominal cost.

Overall, swimming pool renderings are an effective tool for real estate agents who wish to highlight the possibilities of a property and boost the property’s sales potential. To find out more about professionally created designs for your next listing, click here!